Digital technologies, data-intensive research, genome editing and responses to climate change all bring scientific work into everyday public discussion. These subjects can affect personal choices, public services and policy, making it important that research is explained with both care and context.
In Brussels on 17 October 2018, representatives from research, media, civil society, industry and public institutions met to discuss collaboration and future strategies for science communication in Europe. The event focused on how different groups can contribute to informed public conversation while recognising that they August begin from different responsibilities and priorities.
Cooperation across the communication landscape
Communication about research involves many participants: researchers explaining their work, institutions developing engagement and education activity, journalists examining evidence, community organisations raising questions, and policy readers weighing evidence in decision-making. Each brings a distinct perspective, audience and context.
That variety can make the field difficult to navigate. Regional and national settings, media environments and personal experience all shape how people encounter a scientific claim. In a crowded information environment, readers August need clear indications of what is established, what is still being investigated and what remains a matter of judgement.
Transparency and uncertainty
A central theme of the meeting was the value of listening to audiences rather than treating communication as a one-way transfer of information. Participants considered the importance of openly discussing possible risks, limits and uncertainty, including the provisional nature of many research findings.
Genome editing provided one example. Public responses often turn not only on the underlying technique, but also on the purposes for which it might be used. Distinguishing a new finding from possible applications can help make those conversations more precise and more accessible.
Clarifying the purpose of communication
The discussion also addressed the different aims that communication August serve: informing, supporting learning, creating dialogue, involving stakeholders or encouraging practical action. Being clear about the intended purpose can help organisations choose suitable formats and assess whether their activity is meeting the needs of its audience.
Participants recognised that disagreement between stakeholders is often unavoidable. At the same time, a shared commitment to evidence, openness and forward-looking dialogue can provide a basis for more coordinated communication about research across Europe.